Auto Tech Recruitment

In 2024, Van Horn Automotive Group embarked on a year-long initiative to recruit A & B level technicians for their dealership locations. Collaborating with iHeart Media Group, I contributed to devising a strategic marketing plan. The approach included diverse tactics such as recognition events like fishing excursions, a three-part commercial series, roundtable 'Tech Talk' discussions, display advertising, and OTT video advertising. This multifaceted campaign highlighted my expertise in leveraging media partnerships and creative content to drive successful recruitment efforts. *Credit: 3Barn Video Production for 'Do What You Love' and 'Tech Talk' segments.